As a business owner, you realize the importance of obtaining and retaining clients. When your clients hear from you regularly, they gain more trust in your brand.
Regular posts and email campaigns are an excellent way for your brand to maintain relevance with your followers, but there is something that users check even more frequently than their emails: their cell phone messages.
Users will check the message when they hear the sound of their message alerts. It doesn’t matter where they are. They want to know who is trying to contact them. You do well to leverage this information to drive more attention to your brand. How can mass messages increase your business sales?
#1 Generate More Interest
You will need more leads to your website; mass text messaging is a great way to get them. People text more than any other form of communication, so people would rather text than talk and email.
Since that is the case, you will get more interest in your brand if you send them a text message. Since you already have the potential client’s phone number, they are a person you already have made contact with to some degree. A mass text message is a great way to follow up with interested people, and it will remind them to go back to your site.
#2 It will Keep Your Brand Relevant
Things move so quickly in today’s world. A brand that was hot yesterday can be out tomorrow. Constant contact is what helps a brand to stay relevant.
When your followers see and hear from your brand frequently, they think more about it and will be more likely to go to your brand when looking for a service or product.
#3 Outsmart Your Competitors
Your competitors are sending out email messages, and even though email is effective between 35%-50% of the time, text messaging reigns supreme. Almost 99% of people open their text messages, so when you use a mass text messaging service, you are killing the competition.
#4 Nurture Customer Relationships
Your customers want to hear from your brand. Whether they are customers who have already made purchases with you or are looking for what your brand has to offer, when your customers hear directly from you, they put more trust in your brand.
They will not only be brand loyal, but they will also recommend your brand to friends and family. A great alternative to mass text messages would be mass voice notes.
It is sent out the same way as a text message, but instead of a written message, people can hear a prerecorded message from you. With mass messages, your followers get used to hearing your voice, which builds even more trust in your brand.
#5 Build A Subscriber List
It would help if you had subscribers for your brand to thrive. Subscribers are the people who stay up-to-date with the goings on of your brand.
They are the people who read your blog, pay for your webinar, buy your products or service, and also resonate with your brand’s ideals—the more subscribers you have, the more potential customers you will have in the future.
Your goal should be to get more subscribers. Even if they do not make a purchase right away, they are interested in your brand and will most likely purchase in the future. When you send out text messages to interested people, you can attract more subscribers to your website.
Use What You Got
As a small business owner, you have to use the tools that are available to you. You have to wear many hats, so you do well to leverage your time to help your business grow. Mass text messaging is an affordable way for you to connect with your followers in a way that is unique and effective.
Your competitors are light years behind you when it comes to effective methods of connecting with followers. You are a leader, and you are an entrepreneur who knows the value of upping your game when it comes to your brand. Stand out in your field of expertise, and leverage the power of mass text messages to push your brand to the next level.