How profitable is a Driving School business? In this article, we share with you how you can give driving lessons and pieces of training and get paid for it.
Do you have superior driving skills, extensive driving experience, and you are passionate about transferring this skill to others, while you make some money? Then you can start driving school in Nigeria.
Every year, people buy automobiles to ease their movement. Almost everyone asked knows how to drive in their heads.
Only a few agreed they will need someone to show them how to drive. Whichever way, knowing how to drive in the head is not enough.
They need to be taught physically how to operate an automobile safely.
Operating a manual or an automatically geared designed automobile is really not easy at first. Everyone had the same experience at some point.
Starting a driving school is one of the untapped business ideas in Nigeria because proper training from driving school experts has made most people a good driver, and that is where you come in.
What Is A Driving School?
A driving school is an institution where individuals go to learn how to drive properly.
In a driving school, people are taught not just how to drive a car but how to obey various road signs and proper driving behavior. Basically, it is a school that teaches driving training and road safety.
Apart from the fact that only very few people can drive a vehicle without being taught, the Federal Road Safety Corps (FRSC) stipulates that no one can get a new driving license without first showing evidence that he or she has gone through and passed driving tests that are carried out in a registered driving school.
Driving schools are very important; in fact they are indispensable in ensuring that our roads are safe to use.
As some are really interested in learning how to drive, some are learning how to become a pilot in Nigeria.
At the end of this article, you will be enlightened as to how to start a driving school in Nigeria.
You’ll need to be aware of some of the country’s requirements, who is currently providing driver education services in your area, and then – finally – how to get the word out about your driving school.
Once you get up and running and position your business properly for your area, your success is almost inevitable.
Reason for Establishing Driving School Business
The young adults, those who just grew into adulthood are eager to learn how to operate and treat an automobile successful.
Furthermore, many Nigerians have cars but may not know basic automobile treatment rules, traffic rules, and signs, which is really important to avoid unnecessary collisions of automobiles and accidents on our roads.
Apart from these, reputable and well-established companies reach out to driving school to teach their drivers how to operate an automobile successfully and showing them traffic rules, signs, and their meanings.
Your likely targets are young adults, men, women, police departments, various companies and industries, trucking agencies, etc.
You will also make some money because in many places, the price for a course of driving instructions runs between N15,000 and N50,000.
How to Start A Driving School
As a businessman, your ultimate goal should be to be a one-stop facility for all drivers needs including registration and licensing.
In this way, the company will offer greater perceived value. The following are steps in setting up a driving school business in Nigeria
Get Trained to Be a Certified Driving School Instructor
Before having your own school, you should show evidence that you have also been trained by a recognized instructor.
There is a common saying that you cannot give what you do not have.
Before you can embark on setting up your own driving school, it is compulsory that you obtain some training with regard to how to teach others to drive.
This training is important irrespective of the fact that you might have long years of driving experience because it will help you to be abreast of the latest developments in driving and also teach you how to impart knowledge in the right manner.
Appropriate Registration and Paper Work
This business is very sensitive to the federal government of Nigeria and to the people.
It is important you note that that driving training is highly regulated in Nigeria, so in order for you not to have any issue with government agencies, you have to tidy up the legal framework of your proposed driving school.
First of all, you have to get the necessary approval from the Federal Road Safety Corps (FRSC) office in your locality.
They will require you to show proof of your instructor training and other requirements as having been laid out by the FRSC.
They also have requirements for driving school operation, therefore get yourself familiarized with them.
Secondly, you have to register with the Corporate Affairs Commission (CAC). As you might already know, all corporate bodies in Nigeria must register with CAC.
You also have to register with the state government where you intend to operate. Most states in Nigeria also regulate the setting up of driving schools as well as the issuance of driver’s licenses.
It is only after the approval and confirmation of the above that you will now be charged the free for the registration of your new driving school.
Research The Driving School Market.
Since everyone needs to learn to drive, most locations already have some way to provide driver education to the local community – which is a good thing! Assessing the competition will give you a path to business victory.
Now that you know government requirements, you will need to build a budget.
If you have a working vehicle for your business, then your budget should include money for rent of location, advertising, vehicle maintenance, and fuel.
If you plan to hire an instructor or administrative help to start, you will want to include this in your budget as well.
Secure An Appropriate Location
The beauty of a driving school is that you do not necessarily have to secure a very big space to start off with.
However, if you have the required funds, you can rent a suitable space, and furnish it with all the equipment required such as a table, chairs, writing boards, road signs, and even computers where you will run your driving simulator software.
In any case where you do not have the required fund to rent a place you can even start from the comfort of your home.
You can also up against it by offering home training services to your clients. When your location is good, proper marketing will make your potential clients locate you.
Get a Driving School Training Vehicle
This is probably going to be the single most costly item in setting up your driving school. However, it is quite flexible according to the amount of cash you have at hand.
Since the vehicle is strictly for training purposes, you do not need to purchase a fancy one. All you need is a vehicle that is easy to operate and roadworthy.
If you can afford more than one, ensure that you have both manual and automatic transmission, but if you can only afford one, stick to manual transmission because it is much easier for a student who has been taught how to drive a manual vehicle to adapt to an automatic vehicle.
In considering the type of vehicle to buy for your school, simplicity is of utmost importance because you might be dealing with some students who have to learn about a motor vehicle operation from scratch.
Develop A Curriculum and Lesson Plan.
You should offer classroom sessions where theoretical aspect of the training is done.
You teach necessary maintenances, traffic rules road signs and others here.
Then your schedule and lesson plan will include different practical like simple diagnostics and repair and various behind the wheel training.
The ‘behind the wheel’ lesson plan should include routes that are safe for the student and over time allow them to experience different road and traffic conditions.
Just like starting a tutorial center business, you need to come up with a pricing plan.
Regardless, for your new driving school, try to pick a price that you think is competitive and that you can afford.
Will you charge only for driving training, or you’ll include helping your students get a driver’s license, since you already have an affiliation with the FRSC.
You want to start getting customers, but then you want to make a profit too. Don’t just give the business lessons away too cheaply.
Marketing Your Driving School
Engage in aggressive marketing and advertisement campaigns to reach your target customers.
There are more than enough people out there that will be in need of your services because people will always want to become drivers.
It is your responsibility to let these potential clients know that you can render the service.
A good number of people are on their phones constantly. In the past, word-of-mouth was sufficient for growing a business, but now people stop at Google on their way to finding a local business.
Make sure that your driving school can be found online when someone tries to find you by name and when some are just looking for a driving school near your location using a related combination of words.
Therefore, leverage your social media as well as print media. Print and distribute flyers and just generally spread the word to all and sundry to make them aware of your driving school.
Offer reduced price in form of bonanza and promotion in the beginning to pull customers. Treat them well and gently as they will always be a one-time customer.
Once they know how to drive, your service for that particular person ends. However, your clients that have patronized you can easily refer you to friends and relatives in need of driving school.
So, focus on giving your client a good training experience, they are bound to spread the word on your behalf.
As you are building your brand, keep in mind that online reviews will help you. Ask your customers to leave you a positive review online.
Improving your online reputation will help you persuade more and more customers to choose you over the competitor. Also, as your online reviews improve, you will be able to raise your prices.
Other Tips For Giving Driving Training For A Fee
Simple things like keeping to time, offering light refreshments and just generally being nice to your clients can go a long way.
Make Your Teaching Hours Flexible
As much as you can, to make your training time flexible for all target customers, be willing to bend your teaching hours.
This will enable to you be able to attend to more students in a short period of time.
It is most likely that you will encounter some working-class students who will not have the time to attend classes during the day.
For that reason run both morning, afternoon, and evening classes for busy different individuals.
You should be able to program your teaching schedule to suit these ones.
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Maintain A High Standard
There are many other driving schools out there, but one sure way of ensuring that you stand out from the crowd is by maintaining a good standard.
Do not for any reason bring down the standard of your training.
Make it a one-stop service where you can do all registrations and also aid in issuing clients driver’s license after the whole training session. By this, your business will have greater perceived value.
You can operate the driving school solely. Starting a driving school may not be easy, but the rewards are incredible once you get the business right.
For example, statistics show that unsafe driving practices are the leading causes of many deaths in the country.
In an essence, you should pride in this type of business because you are in a way offering a form of community service by keeping our roads safe, and at the same time, you are making an honest and financially rewarding living for yourself and your family.
Summary of Starting A driving School In Nigeria
Now that you know how to start a driving training school in Nigeria, I would encourage you not to allow your passion for better driving and safer roads to die out.
Waste no time and begin to work on the necessary steps for setting one up.
The need to know how to drive is increasing steadily as the transportation system remains poor. Most people look forward to owning their own cars.
School leavers are also eager to learn how to drive. Even if a person can read how to drive from a book, they still have to take practical instructions and practice what they read.
They also need to know all the driving regulations and acquire the confidence required in driving a car.
How much you make depends on your scale of operation whether you have one, two, or a dozen cars. In many places, the price for a course of driving instructions runs between N15,000 and N50,000.
As you acquire additional cars, you could employ your own instructors and pay them from the students they teach.
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